volta ny 2017
Based in Tel Aviv, Israel, Litvak Contemporary is a leading gallery for both Israeli and international contemporary art with a growing art fair presence. This year marked their first ever solo presentation at Volta NY 2017, presenting the work of photographer Itamar Freed.
Arisohn + Murphy supported the Litvak Contemporary team in advance of the fair with a goal of building relationships with US and international collectors and curators in addition to a focus on strong sales. We reviewed the gallery's marketing strategy, press release, and client list, and created a dedicated targeted outreach list of curators, gallerists, and collectors. Bi-weekly video calls allowed for efficient collaboration with a focus on actionable items with maximum impact in advance of the fair.
Leveraging the unique opportunity of a solo presentation and the presence of the artist, we hosted artist and curator-led walkthroughs of the booth during the fair. Attendees included board members of local cultural organizations, collectors, and curators and each event was a unique opportunity for in-depth conversations about Freed's work and the Litvak Contemporary program.
We also provided guidance during the booth installation and onsite sales assistance for walk-ins, while making key introductions to important New York and international art leaders.