nature morte at Frieze ny 2018
For the third year in a row, Arisohn + Murphy collaborated with Nature Morte for their Frieze NY 2018 presentation. Our role included general strategy and selection of artworks for the booth, including works by such known artists as Gauri Gill, Subodh Gupta, Imran Qureshi, and L. N. Tallur as well as emerging artists like Tanya Goel. Prior to the fair, we shared preview emails with interested collectors and curators, oversaw the production of all marketing material and booth components, worked with the PR team for press pickups, and assisted with installation and curation of the booth.
During the fair, we were onsite every day at the booth talking about the artists and their work with collectors, curators, and VIPs as they engaged with the works. After the fair, Arisohn + Murphy oversaw sale follow-ups, meetings with potential collectors and interested curators, while also overseeing the dispersal and invoicing of all sold works.
We also worked on additional events surrounding the gallery's Frieze participation, such as Gauri Gill's solo exhibition at MoMA PS1 and a private collectors cocktail event.
All images Courtesy Nature Morte, New Delhi