ALCHEMY-ABR INVESTMENT PROPERTIES
Working with Alchemy-ABR Investment Properties, Arisohn + Murphy curates and executes a rotating exhibition program in the lobby of their newly acquired office tower at 211 East 43rd Street, NY. With a fresh coat of Benjamin Moore's Decorators White paint and the installation of colorful and edgy works, the lobby space has been reenergized and the rotating programming activates an often overlooked space.
Arisohn + Murphy looked to emerging female artists and more established local artists with vibrant and colorful styles and avoided generic office art. Not only does each exhibition create a more aesthetically engaging experience for tenants and visitors, they also serve as a meaningful way for the client to support local and emerging artists in New York City.
What we did: recommended changes to the lobby, selected and curated each rotation, defined the budget, implemented a rotating schedule, generated all loan and consignment agreements, sourced fine art insurance, oversaw installation and deinstallation along with sourcing all associated vendors, produced all signage, and wrote press releases.